Is it crazy to think Atlanta general manager Thomas Dimitroff could win his third NFL Executive of the Year award months after having his power reduced in the front office?
The new coaching staff has guided the Falcons to a 3-0 start, as Kyle Shanahan has transformed the ground attack and offensive lines from long-running competitive liabilities into strong points.
Beasley isn't the only greenhorn impressing. Here is Around The NFL's latest Rookie of the Year watch for Week 4:
1. Marcus Mariota, Tennessee Titans quarterback: Gregg Rosenthal highlighted Mariota's overlooked Week 3 performance in this week's Quarterback Index. Mariota threw for 367 yards and authored a perfect two-minute drill to give his team a chance to push the game into overtime, yet the postgame fallout centered on the Colts. That's how lofty the expectations have risen for the NFL's most impressive rookie.
2. Amari Cooper, Oakland Raiders wide receiver:Jimmy Smith and Joe Haden are widely viewed as two of the NFL's top-10 cornerbacks. Cooper has whipped them for over 100 yards in back-to-back weeks, a feat never accomplished by the likes of Calvin Johnson, A.J. Green and Dez Bryant in their rookie seasons. Per Pro Football Focus, Cooper is averaging 2.59 yards per route run. No other rookie receiver is averaging more than 1.0 yard per route run. Anquan Boldin (378) and Louis Lipps (337) are the only rookies in history with more than Cooper's 290 receiving yards through three games.
5. Ameer Abdullah, Detroit Lions running back:Joique Bell has been one of the NFL's slowest running backs this season, averaging a paltry 1.1 yards per carry and 2.44 yards per touch. Abdullah, on the other hand, is generating 5.5 yards per touch with a pair of touchdowns. It's time for embattled play-caller Joe Lombardi to start leaning on Abdullah as his featured back.
8. Tyler Lockett, Seattle Seahawks kick returner: Lockett captured NFC Special Teams Player of the Month honors for returning a pair of kicks for touchdowns and leading the NFL in kickoff-return yardage. Coach Pete Carroll expects opponents to start giving his rookie the Hester treatment -- the ultimate sign of respect for explosive kick returners.